By Alan Charlesworth

ISBN-10: 0415856167

ISBN-13: 9780415856164

Social media has given agents the way to hook up with shoppers in an unheard of and innovative approach, however the very newness of this medium is as tough because it is interesting, quite to people who should not 'digital natives'. this can be the 1st textbook for college students that provides a step-by-step consultant to this newly dominant advertising self-discipline.

Mirroring its sister textual content Digital advertising and marketing: a pragmatic Approach, this e-book is grounded in sturdy educational underpinnings, yet has a lighter, hands-on process that's excellent for shorter classes and extra examining.

Chapter routines not just aid strengthen wisdom, yet try out the newbies' knowing of the way some of the options and versions are most sensible utilized by requiring them to enquire how they're most sensible utilized in real-world situations.

The publication is supported through the author's very good site, which include hyperlinks to continually up to date records in addition to articles that maintain the reader in contact with the consistent adjustments to this dynamic area.

Topics lined during this e-book contain:

  • Social networking
  • Consumer reviews
  • Social provider and support
  • Real-time social media marketing
  • Blogging
  • Viral advertising and influencers
  • Advertising on social media

And a lot more.

An advent to Social Media Marketing is the 1st of its variety and excellent studying for college students who are looking to paintings in a electronic advertising and marketing surroundings, in addition to the conventional marketer who desires to familiarize yourself with this brilliant, and most likely profitable side of present-day advertising.

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Extra resources for An Introduction to Social Media Marketing

Example text

HarperBusiness. Constant Contact (2013) Constant Contact Small Business Pulse. Available online at news. com/research/32613-constant-contact-survey-small-businessowners-finds-increasing-numbers-now-view-linke 30 Introduction Constantinides, E. and Fountain, S. J. 0: Conceptual Foundations and Marketing Issues. Journal of Direct, Data and Digital Marketing Practice 9(3): 231–4. Cort, A. (2014) SMEs are Frustrated with Their Websites. Browser Media. uk/2014/04/02/smes-frustrated-websites Custora (2013) E-Commerce Customer Acquisition Snapshot.

And Fountain, S. J. 0: Conceptual Foundations and Marketing Issues. Journal of Direct, Data and Digital Marketing Practice 9(3): 231–4. Cort, A. (2014) SMEs are Frustrated with Their Websites. Browser Media. uk/2014/04/02/smes-frustrated-websites Custora (2013) E-Commerce Customer Acquisition Snapshot. com/2013/06/e-commerce-customer-acquisition-snapshot Eisenberg, B. (2008) Understanding and Aligning the Values of Social Media. Future Now. com/2008/11/07/understandingand-aligning-the-value-of-social-media eMarketer (2014) UK Millennials and Mobile: The Key Device in a Digitally Dominated Life.

The other social networks measured – Google+, Tumblr and Pinterest – remain ‘most important’ for only 5 per cent or fewer teens each. Perhaps even more worrying for Twitter were statistics provided by Twitter analysts Twopcharts, reported in the Wall Street Journal (Koh 2014), which questioned the microblogging giant’s influence in social media. Although Twopcharts Twitter-monitoring activities cannot track when someone has logged into their account (only Twitter has access to that data) it can tell when a Twitter account posts a tweet or retweets another.

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An Introduction to Social Media Marketing by Alan Charlesworth


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