By Daniel Zanetti
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Powerful inventive innovations and campaigns for company vendors or marketers
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Extra info for Amaze Your Customers!: Creative Tips on Winning & Keeping Your Customers
The question I would like to ask you is: was this particularly courageous of me? The answer is: no! It was not courageous, because I wasn’t just guessing that Heinrich Gruben loved crêpes Suzette: I knew! If it had been just guesswork, I might have been wrong, and then the whole Amaze your customers! 23 operation could have been a flop. But since I knew he was partial to crêpes, I didn’t need courage. All I had to do was to put my knowledge to good use. And by the way, the whole campaign cost my company just 30 euros, including the ‘bribe’ for the waiter.
I can’t imagine what criteria an applicant has to fulfil to get a job as a taxi driver, and surely my question is more than justified when you consider the great responsibility a taxi driver bears. If ever there was a trade where good manners have gone to the dogs, it’s this one. Drivers never ask whether I like the music that’s playing. After all, I’m not a guest, just an annoying Joe Friedmann’s amazing experiences 47 disturbance. They expect me to climb into a taxi that reeks of cigarette smoke without complaint.
My bladder feels close to bursting, but although I really do desperately need to go, I check my watch. Perhaps I can hang on until I get to my destination; then I won’t have to use the toilet on the train. There’s nothing I hate more. From the overall colour scheme to the toilet bowl itself, the key design statement on trains is ‘dingy’. The chances of finding a clean toilet are approximately zero, though in fact, all the designer had to do was to combine the practical with the aesthetically pleasing.
Amaze Your Customers!: Creative Tips on Winning & Keeping Your Customers by Daniel Zanetti